Advertising & Branding Insights Studio (AdBiS)

@ University of Georgia

Advertising × Branding

Advertising Research in Branding Context

About AdBiS

AdBiS’ (Advertising & Branding Insights Studio) purpose is to “produce” research-driven insights connecting advertising and branding. Acknowledging advertising’s limitless span across many other disciplines, our research goals are focused on finding scientific insights that are useful for both practice and theory development of advertising as a critical means to build brands.


Jooyoung Kim, Ph.D., Director of AdBiS

Department of Advertising & Public Relations

Grady College of Journalism and Mass Communication

University of Georgia

120 Hooper St., Athens, GA 30602