Insights Produced & Shared by AdBiS Members since 2021
Ahn, Sun Joo, Jooyoung Kim, and Jaemin Kim (in-print), "The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse," Journal of Advertising.
Dwivedi, Y., et al. including Jooyoung Kim* (2022), "Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy," International Journal of Information Management, 66(2022), https://doi.org/10.1016/j.ijinfomgt.2022.102542.
Authors have made equal contributions.
Kwon, Eun Sook, & Kim, Jooyoung (2022), “Exploring Brand Humanization on SNSs: Brand Personality and Its Influence on Brand Partner Quality, Brand Attitude, and Consumer Behavioral Engagement.” International Journal of Internet Marketing and Advertising. https://www.inderscienceonline.com/doi/abs/10.1504/IJIMA.2022.122239
Jooyoung Kim (2021), "Advertising in the Metaverse: Research Agenda,"Journal of Interactive Advertising. https://doi.org/10.1080/15252019.2021.2001273
Choi, Dongwon, and Kim, Jooyoung (2021), “The Impacts of Skip Option and Time Display on Viewer Response to In-Stream Video Ads: The Role of Perceived Control and Reactance,” Internet Research. https://doi.org/10.1108/INTR-09-2020-0514
Kim, Jooyoung, Hyejin Bang, and Keith W. Campbell (2021), “Brand Awe: A Key Concept for Understanding Consumer Response to Luxury and Premium Brands.” Journal of Social Psychology. 161(2). 245-260. https://doi.org/10.1080/00224545.2020.1804313
Pfeuffer, A. & Phua, J. (2021), "Stranger Danger? Cue-based Trust in Online Consumer Product Review Videos," International Journal of Consumer Studies. https://doi.org/10.1111/ijcs.12740
Karin Assmann & Alexander Pfeuffer. Fuzzy Boundaries – Journalists Telling Branded Stories. Presented at the Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference in Detroit, MI, August 3-6, 2022.
Karin Assmann, Alexander Pfeuffer, Michelle Amazeen, & Ava Sirrah. Pushing Fuzzy Boundaries: Advertising, Journalism Ethics, and Professional Identities in Branded Newsrooms. Panel presented at the Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference in Detroit, MI, August 3-6, 2022.
Alexander Pfeuffer, Haley Hatfield, Nate Evans, & Jooyoung Kim. The Role of Trust and Persuasion Knowledge in Image Retouching Disclosures on Social Media. Presented at the 2022 International Conference on Research in Advertising (ICORIA) in Prague, Czech Republic, June 23-25, 2022.
Kim, Jooyoung (2022). "Advertising and the Metaverse as a New Experiential Media Platform," The Korean Advertising & PR Practitioners Society, Kunsan National University, South Korea, May 20, 2022
Kim, Jihoon, Sun Joo (Grace) Ahn, Jooyoung Kim (2022). “Virtual Reality Experience in Tourism Advertising: Roles of Immersion and Advertising Engagement.” American Academy of Advertising (AAA) Annual Conference, St. Petersburg, FL, March 24 - 27, 2022
Uhm, Jooyoung and Jooyoung Kim (2022). “Sexualized Images of Female Influencers in Instagram Advertising: Do They Work?” American Academy of Advertising (AAA) Annual Conference, St. Petersburg, FL, March 24 - 27, 2022
Lee, Seungji, Kim, Jooyoung, and Sung-Phil Kim (2021). “The effects of commercial breaks on ad and program memory: A neurophysiological study,” American Academy of Advertising (AAA) Annual Conference. Virtual
Pfeuffer, A., Phua, J., & Primovic, M. (2021). "Trusting on a Whim: Content Attributes Signaling Trust in Online Consumer Product Reviews." International Conference on Research in Advertising (ICORIA), Bordeaux, France. Virtual
Pfeuffer, A. & Phua, J. (2021). "Stranger Danger? Cue-based Trust in Online Consumer Product Review Videos." American Academy of Advertising (AAA) Annual Conference. Virtual.