AdBiS Members

Jooyoung Kim, Ph.D.

Director, Professor

Expertise: Interactive advertising, ad engagement, metaverse advertising

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Alexander Pfeuffer, Ph.D.

Associate Director, Assistant Professor

Expertise: Native advertising, message trust

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Jaemin Kim

Ph.D. Student

Research Interests: Sports sponsorship, media analytics, metaverse advertising

Jongmin Lee

Ph.D. Student

Research interests: Emerging media, digital advertising, self-expression

Seong Hoon Chi

M.A. Student

Research interests: cross-platform advertising, branding